The BA in Applied Arts and Media is part of a suite of Applied Studies degrees, each of which provides an opportunity for students with technical, occupational, and other professional training to apply that learning toward the completion of an undergraduate degree that both embraces their technical background and integrates it as a part of an interdisciplinary curriculum.  Students who have 27 or more units in one cohesive technical area (units that would not be transferable into our Liberal Studies degree) can transfer those units in as part of an Applied Studies major and then complete the degree program through professionally-focused learning.  These degree programs give students the opportunity to connect their technical expertise to a liberal learning framework that will make them more effective as problem solvers and leaders in their fields.

The Applied Studies degrees are considered a constellation of majors that share their core learning goals as well as degree requirements.  The educational goals for the Applied Studies program reflect the integration of technical knowledge with liberal learning outcomes, as demonstrated by the following expected learning outcomes:

  • Application of critical thinking and creative problem solving
  • Utilization of effective written and oral communication skills
  • Application of technological skills within a particular field of expertise
  • Articulation of multiple and global perspectives related to one’s professional practices
  • Analysis of how social justice issues impact professions and communities
  • The capacity for critical self-reflection, particularly regarding professional competence
  • Integration of theoretical concepts with technical training and lived experience

These educational goals apply to each of the Applied Studies degrees; more specific objectives for the Applied Arts and Media major follow below.

The Applied Arts & Media major focuses on preparing students to use arts in today’s media-rich environment.  It gives students the opportunity to engage in art and media-making while looking at these forms as practical professional skills.  Students completing this degree have a historical perspective as well as employable skills within the arts and communications fields.

Degree-specific learning objectives

Students completing this degree demonstrate the ability to:

  • Analyze arts and media as sites of representation across historical eras and cultural contexts
  • Create art and media works that reflect their critical analytical abilities
  • Articulate the way professionals’ use of art and media has evolved and impacts marketing and communications

Major Requirements

The BA in Applied Arts and Media degree requires a minimum of 54 units and at least 27 of these units must be upper division learning.  In order to fulfill the 27-unit upper-division learning requirement, students must engage in three specific types of learning and complete the following:

  • 8 units of practicum (non-classroom learning) in the major area of study (through internships, prior learning, or self-directed independent study)
  • 10 units of professional seminars (hybrid-format courses – including a capstone experience –that combine online and face-to-face formats in which students connect their technical knowledge to a conceptual framework such as leadership, culture, social justice, or communication)
  • 9 units of professional core curriculum in the major area of study.  These courses include: 
ART 4010History of Performance Art3-4
ART 3390Art, Recycling, and Consumption3-4
BUS 3550Principles of Marketing3-4
BUS 3570Interpersonal Communication in The Workplace3-4
COM 3270.LASocial Media Marketing3-4
COM 4010Participatory Media3-4
ART 3410 Portfolio Development I3-4
ART 3410A Portfolio Development II3-4

Note: ART 4010 is cross-listed with HUM 4010; and, COM 4010 with SOC 4010.